Learn how to turn library ROI data into stories that resonate with stakeholders and the public. Building on the statewide economic impact study commissioned by the Texas Library Association, this session draws on research, best practice, and case studies to show library leaders how to pair data with narrative, communicate benefits rather than features, and reach the audiences who shape the library's future.
Presenter: Jonathan Alba, JBK Economics
The live webinar will be broadcast via Zoom. Access information will be sent to the email address used during registration on the afternoon before the webinar and again on the day of the event. Please note that the recording will be available on the TLA Learning Hub 48 hours after the live session concludes.