Do you want to make an impact in the community that your library serves? Are you struggling with low program attendance, comparing your work with your peers, or feeling like you aren’t doing enough? Everyone wants to feel like their work makes a difference. This session will encourage a shift in perspective when it comes to community engagement, by considering what your unique service population actually wants versus what you think they need and utilizing resources like the American Community Survey and equity atlases. Hosted by two children’s librarians from public libraries that serve vastly different neighborhoods, this session is for anyone who wants to rethink the programming and services that they offer in order to meet community needs with fresh and creative ideas.